Businesses in highly competitive markets like Toronto would need every edge or advantage they can get. In today’s digital world, one of the best ways to get ahead of your competitors is to work with a trusted Toronto online marketing company, like WCS Solutions, and develop an effective social media marketing campaign. After all, social media is now a large part of consumers’ everyday lives, and with millions of active users online each day, you can be sure your target market is on social media platforms.
Of course, simply having a social media account isn’t enough. If you truly want to make the most out of social media marketing in Toronto, here are a few tips you should put to practice:
Timing is Everything
Like any form of marketing, social media marketing must be timed properly; in this case, you’ll want to make sure your target market sees every status update or tweet you post. This requires you to define your target market and perform an extra market research to see when majority of your customers are online. In general, according to an article from AdWeek.com, the best time to post on Facebook is between 2-5PM during the weekdays, while the best time to post on Twitter would be 1-3PM during the weekends.
Use Images and Videos
No one truly enjoys having to read blocks of text on websites; now, imagine how people feel when blocks of text follow them all the way to their social media news feeds. Ideally, your posts should include photos or videos related to your status update. Why? Twitter market research shows that tweets with images received 150 percent more retweets than tweets without images. On Facebook, posts with images receive 53 percent more likes, and 104 percent more comments.
Share Your Content
Social media is more than just a place to let people know about the latest products or services you’re offering, or to tell them about how your day is going. Use social media to promote the content you’ve written on your company blog. Not only does this help your blog gain more readers, but it also increases the number of backlinks necessary for better search engine optimisation. It’s like hitting two birds with one stone!
(Source: How To Use Social Media To Boost Your SEO Campaign; Forbes Magazine)