Online Marketing Tips for Toronto Businesses: Maximizing PPC Potential
Every Toronto business needs good marketing, and these days, that means online marketing. Using the internet to broadcast news and special offers about your business is an excellent way to ensure that many potential customers hear about your business. Pay per click or PPC is a way of only paying for successful advertising: links upon which customers have actually clicked to find out more about the product or service. Here is how to make the best of your marketing with PPC:
Use Pay Per Click to monitor which online adverts are attracting the best responses. Best response in this case means those adverts that most often result in a sale, rather than those that attract attention, but have little follow through.
Employ a good search engine. Google and Yahoo! are two of the best known search engines and both offer rapid search results and use set criteria for ordering the results found. Do check out the requirements needed to feature well on your search engine of choice and implement as many as you can. These can include things like good quality images embedded in the page, quick loading times and so on.
Another feature to study carefully is that of search engine optimisation, or SEO, using keywords. Tag your site with very specific keywords that relate to your area of expertise and your location. This is most important especially if your business is location-based. For example, use ‘online marketing Toronto ‘, rather than ‘Canadian business’. While the latter will bring up a lot of hits on a search engine, they will be vague and mostly not applicable to your business: the idea is to get a few hits, with your business being presented as the best match for the search term.
Always pay attention to the money! Work out your finances carefully and strictly stick to an advertising budget. Aim to spend one dollar for every ten dollars that the product costs: do not allow your advertising budget to go over this mark as that will mean that it is eating into profits and impacting on the cash flow.
Bear in mind, especially if your company is small or just starting out, any money spent on advertising is money not being spent on stock, salaries, letterheads or printed materials – any of the myriad claims on every cent generated by the business! However, spending that money on PPC advertising will – if all works as it should – create a boost in cash flow, bringing in more customers and, therefore, more money!
5 Tips for Successful Marketing Online, Forbes