Social Media Optimization
As a tool to connect associates and friends, it would be an understatement to say that social media is effective. It allows users to easily and quickly share news and information with their peers online daily, letting everyone else in their own networks keep up to date with the latest developments. Due to its efficiency in sharing information and its widespread popularity, social media can be incredibly useful to businesses looking to reach out to their market.
Your business, too, can benefit from social media by partnering up with WCS Solutions. Our team of social media marketing experts in Toronto can help you generate leads and sales from some of the most popular social networking platforms in use today. Let us optimize your business’ presence on social media and increase your online reach. We will even manage your profiles and keep your accounts updated, keeping your customers and prospects in the loop with your business’ new developments.
Social Media Optimization: The Basics
Social media optimization refers to the process of generating publicity via establishing an online presence on social media. Social media such as Facebook, Twitter, Google+, and LinkedIn allow businesses to maintain profiles of their own, and these profiles can be used for a variety of marketing purposes. Unlike other forms of marketing, however, social media marketing emphasizes on creating a direct and personal link between the customers and the business, since customers can directly engage with their favorite brands through social media.
Do You Need Social Media Optimization?
There is more to social media’s usefulness as a marketing tool than its global and extremely popular usage. While search engines remain the go-to resources for information on the Internet, some users rely on social media to learn more about the businesses they deal with. Social media also provides users with the opportunity to interact with businesses, show their support for their favorite brands, and even share their product or service experiences with their peers. Social media is a marketing platform like no other, and it would be a total loss for a business to simply ignore such an influential tool.
Businesses on social media have the potential to reach out to even larger audiences, compared to other modes of marketing. Thanks to social media’s networking, it is possible for a single piece of marketing content to be shared across different users, who then re-share it with their own contacts. Social media also allows businesses, particularly B2Bs, to seek out their target market effectively.
Implementing Social Media Optimization
WCS Solutions provides social media marketing solutions to businesses based in Toronto, among other services we offer. We optimize your business’ presence on four of the largest social media outlets: Facebook, Twitter, Google+, and LinkedIn. We can also optimize your brand on other unlisted social media platforms upon request.
- Facebook – It is the largest and arguably the most popular social media platform in use. It also continues to grow to this day—a proof of its enduring popularity and influence. If you want to reach out to your customers on this platform, you will need a complete profile for your business, as well as updated business information, daily posts and content, and more. Allow us to create your business a profile, and let us handle its optimization and management.
- Google+ – The benefit of using Google+ for your business is that the platform works very well with any existing SEO efforts. We can optimize your account on Google+ and tie it closely to your website and local listings. We will also manage and update your account to help customers who find their way to your business’ profile.
- Twitter – This social media platform is also wildly popular thanks to its concise content formatting, which encourages daily small updates. If you do not have a Twitter account for your business yet, let us create one for you. We will even run it in your stead, and post updates and messages for your followers to read and promote.
- LinkedIn – If you run a B2B, then LinkedIn will be your cup of tea. This social media platform allows businesses to set up accounts of their own, and allow them to interact with other businesses. With our help, you can start an account on LinkedIn, find potential business clients, and even actively participate in industry-related discussions.
For more information on our social media marketing services, or to schedule an appointment, call (905) 840-7726 or 1-866-236-7726. You may also visit our contact page and fill out the web form.