Don’t let your website be penalized or punished by search filters. Your business site can be on page 1 of Google one day, and then suddenly plummet to page 15 on the next. With a proper Website Audit, you can be prepared for the many changes in search engine processes.
As the demand for fast and efficient access to online information increases, search engines are responding by becoming more sophisticated and more efficient. Google, today’s top search engine, is constantly tweaking and upgrading its search filters to provide better query results to online users. WCS Solutions can help you protect your website rankings while giving your online visitors an enhanced browsing experience.
Web Audits and Google Algorithm Updates
When an online user conducts a search in Google, algorithms are the computer programs that search for clues throughout the World Wide Web to give you back exact answers to your queries. Google is constantly improving the search experience for online users through algorithm updates. Two of its main algorithms, Panda and Penguin, can cause drastic changes to the ranking of websites.
Panda goes after “thin” sites or pages with poor quality and lowers their rank while placing the higher-quality websites in Google’s top search results. Penguin, on the other hand, is a search filter that primarily targets web spamming techniques like cloaking and keyword stuffing. If your website is not designed to follow Google’s algorithm guidelines and adapt to the regular updates, you will not be able to rank in the first page of search results.
Our Website Audit Services
Just like the complex inner workings of a machine, a website needs all of its components functioning perfectly to achieve the desired results. Your business website serves as an online storefront and functions as the core of your marketing campaign—you have to make sure that it is completely able to handle all the demands of the Internet.
WCS Solutions can help you ensure that your website passes the requirements of search engines, improves user experience, and is compliant to performance standards. Through an in-depth evaluation of your current website, we can determine its efficiency and recommend improvements. Our team can develop a highly usable website with an adaptive and responsive performance. A complete website audit can also realign branding efforts and streamline business processes to advance your marketing campaign.
Make it a win-win situation for your website and your potential customers. With our Website Audit services, your target market will have the convenience of easily finding information about the products or services you offer while you get more opportunities to increase your revenue. Call us today at 905-840-7726 or 1-866-236-7726 to learn more about our online marketing consultancy services.