Quality content matters. Recent studies have shown that websites which contain up-to-date and relevant text can experience revenue increases by up to 40 per cent. So, it only makes sense that success (or a lack thereof) revolves around how certain SEO practices are carried out. How can Toronto businesses rise above their competitors with such techniques?
More Than Words Alone
There is a rather common myth that a website will succeed simply by inserting certain keywords within a block of text. While this may be the most general approach to SEO, it is also a dangerous error. Keywords need to be researched carefully. Are there certain phrases that generate a higher number of hits? If so, how should they be placed within the text and what is the optimal density? These are a few other questions which those who offer professional SEO in Toronto will endeavour to answer.
Many will be surprised to learn that search engine optimization also revolves around placing the correct images within a text. Still, there is much more here than meets the eye. Images that are tagged with “alt” symbols are recognized by search engines (such as Google) and these help to place a page within the correct category. This can be viewed as “adding another string to the bow” in terms of proper SEO strategies. Any professional third-party provider in Toronto should offer this option alongside more basic techniques.
The Needs of the Search Engine
Policies such as Panda, Penguin and Pigeon may be unfamiliar to those who are unaware of the algorithms which Google employs to categorize a search. Appreciating the fundamentals of each (how they apply to a page and the relevant rules) enables a company to adhere to the latest regulations. Obviously, this can have a massive impact upon rankings, exposure and conversion rates. Considering that approximately 39 per cent of Toronto customers can come from such a one-off search, it becomes clear why hiring an expert is the best option.
Search engine optimization is a great deal more complicated than it first may appear. For this reason, it is important to hire only the most reputable firms within this field. One’s ultimate success or failure may indeed depend upon such a decision!
Overall Content Marketing Strategy Leads to 2,000% Lift in Blog Traffic, 40% Boost in Revenue, MarketingSherpa
Search Engines Growing Source of Customers For Online Merchants