If you’ve been a fan of the Internet since its early days, then it’s safe to say that you know how greatly the World Wide Web has evolved over the years. Google, Yahoo!, and other popular sites in their first few years of existence are a far cry from their current sleek and sophisticated versions.
How about your company’s website? Do you have a modern site design that is sure to captivate your target audience?
Search engine optimisation or SEO for Toronto businesses will definitely include an optimised web design among its key components. If you’re planning to overhaul and improve your current website to make it more search engine and user friendly, the following are some factors that you have to think about. You’ll need to relay them to your chosen web design professional before he comes up with a mockup for your consideration:
Other than your target market, your site must also focus on your brand. Promote it well and you’ll eventually see a strong fan base as well as a growing number of interested consumers. Your brand is what sets your business apart from competitors. Branding your content will require you to have a unique company name, domain name, logo, theme, and typography. Communicate these to the people in charge of designing your website, so all your branding elements remain consistent.
Company Colors and Font
Reliable providers of Toronto web design services like WCS Solutions take time to get to know your company’s purpose and goals. If you haven’t decided on any color scheme or fonts just yet, you can ask the web designer to provide you with a few samples. When they show you the mockups for approval, opt for the one with the colors and fonts that accurately represents your business.
Mockups often include images or pictures that you would like to see on a particular page. Do you want to go with stock photos? Or do you find it more helpful to use your own company pictures? Selecting the right images is vital, because you can use them to tell a story. Your business story that starts with quality service and ends with happy and satisfied customers.
A mockup is the critical jump-off point for a new website, but whether it will be a “new and improved” site or not will highly depend on your cooperation and your designer’s skills. Therefore, it’s in your best interest to work with an experienced web design team from established companies like WCS Solutions.
The Importance of Mock-ups in Website Designing, Academia.edu
3 ways to create website mockups, Creative Bloq