Every business owner with an online presence needs various platforms to better market their product or service to prospect customers. Search engine optimisation (SEO) tends to be one of those tools, and using it requires a great deal of finesse. In an article for Business 2 Community, writer Varun Sharma said this is true of businesses that try to start over with a new direction for their online activities.
Toronto is still doing well with its economic activities despite recent claims of a westward shift as far as economic nerve centres are concerned, with many fast growing companies located in the Greater Toronto Area, ProfitGuide stated in a 2014 study of local companies experiencing rapid growth. When you want your business to have a firm online market hold first and gradually move up in the future, SEO specialists like those at WCS Solutions, Inc. are ready to help you.
Part of establishing a more solid online presence involves creating a domain name for the site that’s unique and easy to remember, not to mention easy to type. Sharma said Google’s recent update on exact domain names eliminated the potential of two websites with the same names. You can also buy an older domain name that has not been penalised for being used in a website with harmful online content.
The Look and Feel
It may be an accomplishment for your website to finally go online, but it may get low rankings in search results pages if users have a hard time navigating it. This is called “bounce rate.” A Toronto web design expert may turn this around by crafting the page around good visuals while assembling a navigational framework that shows users where they are on the site. A sitemap and “breadcrumb” links work by showing what path you took in the site; sitemaps aid SEO by organising the content pages to aid search engine probes in cataloguing the site for better rankings.
In the context of online marketing, the “meat” being referred to here is the content you will post on the website. Make the effort to write the content around related topics with specific keywords, as search engines favour uniquely-crafted materials and are smart enough to penalise anything plagiarised.
A well-marketed website with highly informational content about a product or service can be a boon to customers looking for something new. Let skilled online marketers like WCS show you the way.
Launching a New Startup or Business Website? This SEO Guide Will Help You Out!, business2Community
Meet Toronto’s Fastest-Growing Companies, ProfitGuide