Can your accounting firm be found by potential clients today?
Thirty percent (30%) of your potential clients are looking for expert accounting services online, while only nineteen percent (19%) are relying on recommendations. They use several techniques in searching for firms, from search engines, to social media, to online reviews.
Studies have found that clients go through five stages when selecting an accounting firm:
They recognize a need, begin the search, pick the contenders, narrow the field, and select the firm.
How do you get your potential clients choose you?
Get a professional accounting firm website.
Your website must have appealing design and copy that precisely target your visitors to consider you as their accounting firm.
You have to display client testimonials on your website, even case studies or industry reports that your potential clients may learn from. Doing this will also demonstrate your expertise. According to studies, eighty percent (80%) of clients check out websites to shortlist their selection.
Your website must be responsive to all devices. Sixty seven (67%) of users say that a mobile-friendly website will make them more likely to buy a service.
Boost your visibility on search engines.
Your website must have the content your potential clients are looking for with the right and relevant keywords as the majority of them use search engines to find accounting services.
Do you come up in search results when people type terms to find accounting firms and specific accounting services they are looking for?
Be present in local online directories.
You need to make sure that you are present in local online directories, whether you are in a single or multiple locations. Do you have correct and consistent contact information in your listings? Do you have positive online reviews? These are factors that will help them choose you.
Share content through your blog.
You must share useful information with your potential clients through a blog. Publish tips, tax calendars and how-to guides to drive more traffic to your site, and earn their interest and trust.
Engage with potential clients in social media.
You must establish your presence, practice responsiveness, and build your credibility online through social media channels such as LinkedIn, Twitter, Facebook, and Google+.
Your expertise is a very powerful asset – let it shine online. We can help you leverage your resources to dominate your competition.
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