When business owners notice a drop in leads and sales, they typically launch a promotion and advertise it. They publish ads on traditional media – TV, radio, print, outdoor. And if they’re a bit technology savvy, they put promotions on their website. Problem is, these channels don’t always bring in the urgently needed store visits […]
In 2013, Dimensional Research carried out a study sponsored by a software company. While the research was about customer service and how it affects sales of midsize companies, researchers uncovered nuggets that changed the way people look at online reputation management forever. Those nuggets are as follows: 86% of respondents said negative reviews influenced their […]
Online reputation management (ORM) is an important aspect in the online marketing arena. While it is used to improve a business’s or a person’s reputation on the World Wide Web, ORM carries a negative connotation to some professionals and business owners. That is because it is sometimes wrongly equated with posting fake consumer reviews on […]
Online reviews can impact your reputation and eventually your whole business. That’s a fact. Want proof? According to research, a massive 80% of consumers can change their purchase decision after reading a negative review online. They do this even if the business in question was referred by a family or friend as a separate study […]
Do You Know if You are Getting Enough Brand Exposure? How would you know if your online marketing efforts, such as SEO, are helping to boost your brand? We all know that results from an SEO campaign takes time. But we also know that there are additional benefits to doing SEO – not just search […]
Sure, you’ve invested a considerable amount of money into your online marketing campaigns, and you’re beginning to see positive results. On the other hand, are you actively tracking and measuring your online presence, rankings, and traffic? Without an accurate presence tracking and traffic metrics system that sources, aggregates, and displays vital data, you won’t be […]
Ignorance is bliss, some say. Sure, your website looks nice… but are you even sure that it is actually getting traffic? Do you have traffic metrics installed on your website at all? Perhaps you have tried this a few times before but ended up with a big headache because you found it too complicated and […]
Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions. Several trends are shaping […]
As the old business adage goes, it takes money to make money. You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your customers are increasingly turning to the […]
If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen You have to invest in digital marketing. Your business should be very visible in the online world. Why? Because your potential customers have moved online. This is where […]
The process of generating publicity through various social media networks and platforms such as Facebook, Twitter, LinkedIn and Instagram…
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The process of improving the ranking of your web pages on search engines. SEO aims to push your web pages to the top of organic…
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What’s the best way to scare off your prospects? – Having a stale, static, amateurish website. Your website is your online storefront….
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Form of online advertising where your ads are displayed in front of users when they use the keywords you target as they make searches…
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