April 21, 2015—the date of the big Google mobile-friendly algorithm update. Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly. Google Pushes Websites to Become Mobile-Friendly […]
Give your Cosmetic Surgery Practice a New Face through Digital Marketing
We haven’t found the fountain of youth, but the closest thing we have is cosmetic surgery. If the selfies on social media say anything, it’s that people want to literally put their best face forward. And there are some who take the extra step. People Use Search Engines to Find Cosmetic Surgeons When people were […]
Is Your Accounting Firm Searchable and Visible Online?
Can your accounting firm be found by potential clients today? Thirty percent (30%) of your potential clients are looking for expert accounting services online, while only nineteen percent (19%) are relying on recommendations. They use several techniques in searching for firms, from search engines, to social media, to online reviews. Studies have found that clients […]
Give Your Cosmetic Surgery Practice the Lift it Needs with Online Marketing
The Rise of Selfies has Increased Demand for Cosmetic Surgery According to a study made by the American Academy of Facial Plastic and Reconstructive Surgery (AAFPRS), people have been so conscious about how they look that one in three surgeons surveyed saw a huge increase in the number of cosmetic procedure requests. This is said […]
The ‘Selfie’ Era: How your Cosmetic Surgery Practice can Take Advantage of the Changes in Consumer Behavior
Before the widespread introduction of digital technology, most cosmetic surgeons’ marketing efforts consisted of adding listings to the yellow pages, placing ads in newspapers, and buying spots on local radio stations. But of course, times have changed. Nowadays, cosmetic surgeons need to stay connected to the Internet and harness the power of online marketing to […]
Online Marketing Counts for Accounting Firms Like Yours: Here are the Numbers…
Your Potential Clients are Looking for you Online. A recent study has found that more of your potential clients are searching for expert accounting services online than through word-of-mouth recommendations. In fact, 30% of those surveyed have said they are using search engines, social media, local listings and online reviews when looking for accounting firms, […]
Invest Strategically in Your Digital Marketing and Grow Your Accounting Firm
Businesses that want to succeed in the digital age need to develop a strong online presence and dynamic digital marketing strategies. This rule of thumb applies to many industries, including accounting. Thirteen years ago, many accountants and accounting firms didn’t have websites, many popular social media sites didn’t exist, and the idea of developing a […]
How Your Restaurant Can Benefit from the Growing Mobile Trend
Imagine this: Your restaurant offers great food and excellent customer service. It’s found in one of the most accessible locations in the city. You occasionally post promos on your doors in an attempt to attract new customers. But still, why are there a lot of empty tables during lunch and dinner time? We are constantly […]
Can Hungry Customers Find your Business Today?
Restaurants Dominate the Local Search and Mobile Landscape The way consumers are looking for and locating restaurants has changed dramatically over the years. What once was an arena dominated by Yellow Pages and brochures, is now won over by smartphones, tablets and desktop computers. Today, consumers are searching for local businesses using different online platforms […]
Is your Restaurant found by Hungry Customers Today?
People are now asking online, “Where should I eat today?” Yes, they search for restaurants online using their desktop PCs, laptops, tablets and smart phones on search engines, local directories, and social networks. Do you come up in these searches? Are you active on social media? When consumers were asked what businesses they’re looking for […]
