Developing a dynamic and cohesive marketing strategy has become essential for businesses that want to profit in today’s competitive marketplace. While some business owners believe that they don’t need to implement strong digital marketing strategies to be successful, their customers are increasingly turning to the Internet to inform their purchase decisions. Several trends are shaping […]
Invest in Digital Marketing and Take Your Company to Greater Heights
As the old business adage goes, it takes money to make money. You, the business owner wanting to succeed and profit in today’s competitive marketplace need to be implementing optimized and cohesive marketing strategies. If you fail to invest in digital marketing, you will be left behind, as your customers are increasingly turning to the […]
It Takes Money to Make Money. Expand your Brand through Online Marketing
If you want to expand your brand, increase sales, and grow your business fast, then you have to invest money into your marketing to make it happen You have to invest in digital marketing. Your business should be very visible in the online world. Why? Because your potential customers have moved online. This is where […]
Beyond Local Online Presence: How Your Local Business Can Keep the Cash Register Ringing with ‘Local Buzz’
According to statistics, an overwhelming 78% of consumers research about products and services on the Internet before buying locally. The message consumers are sending local business owners is therefore clear: be visible online or get ready to close shop. A lot of business owners have responded to this message by getting a website done. They […]
Is Your Local Business Invisible Online? Discover Local Buzz! [Infographic]
More and more consumers are using the Internet to search for products and services in their area. Sadly, local businesses are struggling to keep up with the trend. They are finding it more and more difficult to stay visible to potential customers online. On the other hand, a select few local businesses are thriving. They […]
[Video] Customers Are Searching for Local Businesses Online – and How Your Business Can Survive the Shift
Do you still think that a listing on the yellow pages is enough for prospects to find your local business? If so, this is a wake-up call. The truth is this: paying customers are finding more and more ways to research products and services in their area. Widespread Internet access and mobile devices enable customers […]
Building Your Brand with Content: How Your Businesses Can Overcome the Challenges
Content marketing is a great way to build your brand online. With the right kind of content, you can build and optimize your brand on the Internet so that it brings more traffic to your website and more sales to your business. More importantly, it can improve the overall image of the business and results […]
Take Your Brand Seriously: Why You Need to Optimize Your Brand [Infographic]
Having a brand is beyond having a name, term, sign, symbol or design, or a combination of these to identify products and services and to differentiate them from others. Having a brand means having a set of values or associations that your target customers make with your company, products and services. First question: What set […]
Strong brands have more power to retain customers and acquire new ones, and have more amplification power—leading to the brand bandwagon effect.
Build your Brand “Build it and they will come.” This could be your branding mantra. Customers are looking for brands they can identify with. Customers stick with brands that share their beliefs and aspirations. Give your brand a personality. Make sure that it has the right mixture of characteristics that appeal to your target customers. […]
If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity.
If you’re a new company and you want to thrive in your industry, the first thing you need to get ahold of is your brand identity. Branding is one of the basic aspects of online marketing, but it’s also one of the most important, if not the most. What do you want your customers to […]
