Pay-per-lick campaigns can be traced back to as early as the year 2000 and they represented one of the most trusted forms of lead generation. While a good deal of attention has been devoted to other forms of marketing such as SEO and web design, the truth of the matter is that a “PPC” campaign should always be included within any digital marketing strategy.
One of the reasons why some businesses in Toronto are wary to adopt a pay-per-click strategy is that the price per word is sometimes prohibitively high. Thankfully, this is no longer the case. As the average cost is now just over one dollar (Canadian), it is now more logical than ever before to adopt a robust PPC campaign in online marketing. The end result will be a higher ROI while simultaneously achieving a greater number of inbound hits.
The Local Edge
When performing a search about PPC in Toronto, some of the results are likely to highlight the fact that local listings are now becoming very important. Also known as “local buzz” within the Internet community, more than 1 out of every 3 searches revolve around a local listing. So, many PPC campaigns will rightfully take this into account and target the relevant demographics within a particular area. Targeted results equate to more chances of an interested visitor converting into a lead.
The Rising Tide
Like many other advertising campaigns, the efficacy of pay-per-click strategies will ultimately depend on the amount of time and money that is invested. This is why utilising the services of a third-party consultancy agency is so very important. They are able to take the guesswork out of the entire process. By using various analytical tools alongside a bespoke knowledge of the industry itself, such firms are able to offer effective campaigns at decidedly agreeable rates. This type of insight and clarity is the ultimate key to success within the Toronto business community.
Pay-per-click campaigns are great ways to add a bit of “snap” to what may otherwise be a dull website. Let us always recall that PPC advertisements will enable a page to list higher. The benefits here should now be obvious, especially if it is performed by a trusted online marketing firm like WCS Solutions.
4 Reasons Why PPC Is the Best Online Marketing Channel, SearchEngineJournal.com