There have always been debates about what matters more; web design or search engine optimization. The truth is that both elements are crucial for any business since one impacts the other. A business website cannot be all about optimization without considering web design, and vice versa. When creating a website for your enterprise, it is necessary to understand why the two components are so important. Comprehending the effect that web design has on SEO will help you get the best services for your company in Toronto, Canada.
Responsive Web Design
One aspect that affects optimization is responsive web design. Creating a site that suits mobile devices works favorably on search engines. Mobile sites have grown in popularity due to the increased use of mobile devices across all divides. People use these gadgets to find what they need, and it helps when they can get it easily. With responsive web design, users don’t have to struggle to load large pages on their devices. The design allows a website to fit the screen size of the device in use. A site with proper optimization will rank highly when it comes to mobile searches.
Domain Name
The domain name of your business website is another element that will have an effect on search engine rankings. Keeping the name of your site concise and unforgettable is important. It is easy to do that when you have a famous brand that you can use as a domain name. Long-winded names will have adverse effects when it comes to rankings.
Coding
Code lines that are hard to read will lead to poor site ranking. When getting SEO or web design in Toronto services, ensure that the HTML code is recognizable to search engines.
Graphics
Use of graphics can help your case or ruin your chances of ranking highly on search engines. Using infographics, for instance, will serve you well when it comes to rankings. Likewise, infographics that contain keywords will improve the ranking of a site. However, having too many graphics may affect your rankings negatively, as an overkill of these elements is often unappealing to users.
Navigation
How users navigate through your site when looking for something will influence your SEO. The structure of a website will affect the navigation, which in turn shapes the user experience. If a user has to struggle to find what they need on a site, then they will not bother staying on it. Navigation should not be time-consuming or a hassle.
Gain more insight on SEO and web design by discussing these topics with an expert such as WCS Solutions
Sources:
(Top Trends of Website Design for 2015 That Impact SEO, Ahrefs.com)
(How Different Web Design Paradigms Affect SEO, SearchEngineJournal.com)
