A business without an internet marketing campaign is unlikely to be found by online users who could’ve been interested in their products or services. Although online marketing for Toronto businesses requires effort and financial investment, the eventual gains make everything worth it. If you’re currently consulting with an established online marketing agency like WCS Solutions, you’ll see that you have a range of services to choose from, one of which is AdWords remarketing.
What is AdWords Remarketing?
AdWords remarketing and pay-per-click or PPC in Toronto are comparable in the sense that they both target certain audiences. Unlike PPC ads, however, which focus on people who are searching for your product or service with a specific set of keywords, AdWords remarketing allows you to re-establish a connection with users who already visited your site. This reinforces your brand to an individual who might be interested in what you have to offer, and influencing a conversion is one of the primary goals.
How do you reach your target audience?
When you have an AdWords remarketing strategy in place, users who previously browsed your website will be shown related ads (similar to PPC ones) as they surf the web, search using Google, or utilise mobile apps. In fact, if you decide to implement a “dynamic remarketing” approach, which is a notch higher than standard remarketing, your ads will showcase the services or products that the user viewed in your website. So what is the secret formula behind AdWords remarketing? Cookies—not the food.
Why is it effective for business?
Some consumers only need a little more prodding or inspiration to finally give in—and you get to do just that with AdWords remarketing. You can reach out to those who are already engaged or interested in your product or service. Given that you can make remarketing lists, your ads will be customised for a particular group. An example would be making a “summer dress list” to target individuals who spent a good amount of time browsing your gallery of summer dresses for sale.
AdWords remarketing is already a promising online advertising tool. When you combine it with other online marketing strategies, however, success is all the more likely to happen.
How Remarketing Works, Google
Ultimate Guide to AdWords Remarketing, PPC Hero