The Importance of a Great Website for Businesses—Tips and Other Facts
In the world we live in today everyone is online. If they need to find out more information about something, they load up their favourite search engine; if they need to catch up with friends and family, they do it on social media; and more importantly if they need to look up a business, they do it by looking for the company’s website online.
This is why it’s important to not only have a website for your business (regardless of its size), but to also ensure the website you do have is designed with your customers or clients in mind. This is why web design services from leading companies in Toronto like WCS Solutions prove to be invaluable for businesses and other organisations.
Clean and Clear Website Layout
All business websites should have a clean and clear layout. You should make sure that all of your important information, such as your address and phone number, are visible and displayed near the top half of your website where potential customers can easily find them. You should also ensure that your navigation bar on your website lists all of your website pages clearly. Another thing you might want to incorporate into your website design is a sitemap that lists all of your website pages in one place.
Think about Website Colours
Believe it or not, the colours used on your website can have a massive impact on whether your customer decides to use your services or go elsewhere. Your website colours should remain light, and clean-looking. Always stick to a white or extremely light background and black text. If your customer has to strain their eyes to read your page then, chances are, they are not going to stick around for long. Various shades of blue, grey, and green can instill confidence in your business. Avoid overly bright and flashy colours for your website design.
The best way to make sure your website is designed to keep your visitors around for longer is to hire an SEO and web design firm in Toronto to take care of all your website needs. This will ensure that you have enough time and energy to take care of your customers or clients’ needs instead of worrying about web design as well as other online marketing issues.
10 Principles Of Effective Web Design, Smashing Magazine
10 Essential Features of Every Good Business Website, Mashable, February 10, 2012