A couple of years ago, all it took for people to notice a business was to hand them colorful leaflets, or get featured on the TV and radio. Today, if you still rely solely on these tactics for your marketing campaigns, your business is not likely to flourish. This is the internet age, and it’s […]
SEO in Toronto: The Importance of Mobile Marketing to SEO Campaign
The success of a search engine optimization (SEO) campaign may no longer be possible without an effective mobile marketing strategy. Mobile phones are now used by most consumers as their primary access to the Internet, and this includes your target audience.
Have You Upgraded your Site to a Mobile-Friendly Website already?
April 21, 2015—the date of the big Google mobile-friendly algorithm update. Also known as the Google Mice Update, Mobilegeddon, or simply the mobile-friendly update, it is an algorithm update with significant impact that could lead to loss of mobile traffic and mobile customers for you—if your site isn’t mobile-friendly. Google Pushes Websites to Become Mobile-Friendly […]
PPC: Easy to Implement, Effective Online Marketing Tool for Law Firms
The likelihood of somebody obtaining your legal services hinges on your ability to promote your legal services and prove your knowledge of the law. Striking gold on both fronts will require some serious effort when it comes to attracting prospects in the Greater Toronto Area. In an article for Web Marketing Today, Melih Oztalay writes […]
Using SEO and other tools to Drive Traffic to Your Toronto Website
Every business owner with an online presence needs various platforms to better market their product or service to prospect customers. Search engine optimisation (SEO) tends to be one of those tools, and using it requires a great deal of finesse. In an article for Business 2 Community, writer Varun Sharma said this is true of […]
Effective Online Marketing in Toronto Through Social Media Outlets
Marketing on the Web is usually done through a business’ website, with the occasional advertisement thrown in. While effective, businesses need to explore other online mediums to promote themselves on—like social media. Social media networks are all the rage these days, with millions of users online and interacting with other users at any given time. […]
SEO for Toronto Businesses Made Easier with an Expert Marketer’s Help
Thanks to the Internet, businesses now have a convenient way to promote themselves and their products to their customers. Businesses can utilise websites as marketing platforms, which can attract prospects and increase leads and sales. Of course, such an approach only works if customers actually manage to find their way to the websites, and getting […]
Online Marketing in Toronto: Basic Facts about AdWords Remarketing
A business without an internet marketing campaign is unlikely to be found by online users who could’ve been interested in their products or services. Although online marketing for Toronto businesses requires effort and financial investment, the eventual gains make everything worth it. If you’re currently consulting with an established online marketing agency like WCS Solutions, […]
Toronto Web Design: Factors Considered When Designing a Website Mockup
If you’ve been a fan of the Internet since its early days, then it’s safe to say that you know how greatly the World Wide Web has evolved over the years. Google, Yahoo!, and other popular sites in their first few years of existence are a far cry from their current sleek and sophisticated versions.
3 Simple Tips to Improve Your Toronto Social Media Marketing Campaign
Businesses in highly competitive markets like Toronto would need every edge or advantage they can get. In today’s digital world, one of the best ways to get ahead of your competitors is to work with a trusted Toronto online marketing company, like WCS Solutions, and develop an effective social media marketing campaign. After all, social […]
