Gone are the days when various facets of Toronto SEO practices like content marketing were merely intended to push products. Now, content is crafted to solve problems or provide information, aiming to develop an empathetic mentality so as to make people appreciate a product or services more. Nevertheless, not all strategies follow the same path; a business’ journey is heavily influenced by its marketing team and endeavors. In fact, the best marketers in the business mold their strategies and make them extremely adaptive; able to evolve with factors like consumer behavior and industry changes.
Modern Users as Your Target
That being said, it’s also safe to say that today’s web users or searchers are also different. For one, they’re much more knowledgeable. They know what they want, when and how they want it. In truth, a single product can only appeal to a limited amount of potential buyers, since not everyone share the same needs and goals. In other words, you can’t hope to successfully market a popular item simply because you think everyone knows about it—note that not everyone will actually need or want it. You have to determine your target market and cater to their preferences.
Quality above All—Search Engines Against Keyword Stuffing
Reaching out to the ‘modern’ searcher also relies on this basic thought: quality over quantity. Today, everyone in the search business probably already knows a thing or two about keyword-stuffing—more importantly, the negative impact it has on SEO campaigns. Keyword stuffing is an old, horrible SEO black hat trick that is exactly what its name implies: stuffing a specific page with searchable keywords in an attempt to manipulate its ranking in search engine results pages (SERPs).
Remember the bit in the previous paragraphs about smarter web users? Search engines like Google have ‘grown smarter’ as well. Regular algorithm updates have enabled search engines to automatically penalise sites for keyword-stuffing, sending it further down the SERPs once it violates the terms. Search engines also view keyword-stuffing as spam, and they are absolutely against irrelevant and meaningless content.
Reaching Your Market
Lastly, one of the most definitive ways to reach the intended audience is to focus on building relationships. While links and social mentions are vital to successful search engine optimization in Toronto and elsewhere, it’s the social connections that pay back better. These days, given the popularity of social media, engaging with one’s target market via Facebook, Twitter, or other platforms can result in a truly successful SEO, and professionals from firms like WCS Solutions can attest to that.
(Source: SEO Tips To Reach The Modern Searcher, Skyword.com, April 6, 2015)